Introduction
Eladan has been active in the food product market since 2012. As part of our collaboration, we helped the company with a full rebranding based on their brand vision, values, and long-term direction. The result is a fresh visual identity and a modern website with a clear structure that presents their broad product range in an intuitive and user-friendly way.
Concept Development
We began the project with a consultation where we discussed the company’s mission, vision, and core values.
Based on these insights, we developed a concept for the new visual identity and created an initial wireframe for the website.
Throughout the process, we maintained a consistent brand tone and also prepared visual materials for social media, specifically LinkedIn.
Website Redesign
With the brand values clarified and the wireframe approved, we began developing the website.
We started with the landing page, where we tested and refined the color palette and fonts to ensure visual harmony.
To creatively communicate the company’s values, we designed custom graphics that connected each value with specific products.
We then moved on to the “About Us” and “Contact” subpages.
After that, we focused on the “Brands” and “Product Range” sections.
Products were categorized by both brand and type—ensuring the structure was easy to navigate for users.
To enhance the visual appeal, we used shadowed elements that give the design a modern and pleasant look.
Finally, we added interactive elements to improve the overall UX and make the browsing experience more engaging and friendly.
